Go beyond
the senses
This project has stemmed from the breakdown of face to face events. Usually an incentive like this would be a package deal to Dubai. So Dell Technologies approached us to help them create an incentive that will have the same impact, but on a digital platform.
We identified the key moments our delegates always feedback to us. Whether its arriving at a stunning hotel, being whisked away to unforgettable activities or a luxurious dinner. These moments are unmatched and will always be remembered.
So we thought to ourselves, why don’t we replicate each of these moments. A feeling of anticipation and excitement for what’s to come, a feeling of VIP exclusivity for the one-off experiences, and wanting to share those feelings with everyone around you. The ‘You won’t believe what I did today!’ moment.
We always like to push the boundaries of Dell’s brand, while maintaining the integrity of the business and working alongside Dell and any partners to ensure partner alignment.
We created a 3D concept to allowed us to manipulate the creative brand that will tempt, tease and excite your prospective attendees.
Dell Brand current look and feel moodboard
Above are the experiential frames and camera work to create the stimulating art flow.
Here I’m using Cinema 4D and Octane to create the desired effect.
Utilising the 3D creative within the collateral branding
TEASER VIDEO
