FUTURE MOTORS
BRANDING
Brand identity and website to support the launch of their revolutionary HVAC smart reluctance motors into the UK.
We built Future Motors a brand from the ground up. After a three-hour Visions and Values Workshop, we knew everything there is to know about HVAC motors and their impact on the planet and big business.
We learnt that powering industry while leaving as little impact on the environment is at the very core of their brand, so we created a whole identity with a mark that is as powerful as it is delicate.
Our partnership has seen them implement their revolutionary motors in two major UK airports and across a national retailer.
After the branding workshop, we had established that the mark needed to have a sense of progressive motion. In order to work as a marque, we needed to contain that movement within a recognisable shape.
This container serves to convey that the brand holds the power of progress and is also reminiscent of a fingerprint - signifying the positive impact on the planet - a key focal point of the brand’s vision and values.
Concepts for the Future Motors website
